24% Revenue Growth with Magrano Search

After implementing Magrano’s search and suggestion tool, the following improvements were achieved:

+161%

Increased search usage

+64%

Higher order volume

+24%

Boosted revenue

About Fan-store.cz

Fan-store.cz is a story of sports passion that grew into a successful online shop. Established in 2012, Fan-store.cz aimed to unite sports enthusiasts through quality, authentic fan merchandise. This small family business quickly won the hearts of fans by offering a wide selection of original and licensed products for football, hockey, Formula 1, and MotoGP fans.

The online shopstands out not only for its product quality but also for its personal approach to customers, reflected in their satisfaction and loyalty. Driven by passion and dedication, Fan-store.cz has become a favorite destination for every sports fan.

Initial Search Setup

Analytics revealed that only 1.4% of users utilized search, which initially discouraged the company from improving it.

Additionally, missing data in Google Analytics made it difficult to understand how unsatisfactory the search experience was for users.

Customer feedback highlighted the need for better search, prompting the decision to find a new solution.

Implementation by the Magrano Team

Following an initial phone consultation where all our questions were answered, we decided to test Magrano.
Given our doubts about the return on investment, we utilized the 30-day free A/B test.

Within two days, the search functionality was ready.

We discovered that the conversion rate for customers using search was seven times higher than for those who didn’t, with search accounting for 27% of online shoporders and 30% of total revenue.

Based on Magrano’s recommendations, we adjusted the online shopdesign before launching the A/B test to ensure search was always visible on both desktop and mobile, doubling search usage with the same traffic.

Štatistiky iba od zákazníkov, ktorí použili vyhľadávanie

A/B Test

A total of 233,970 customers participated in the A/B test.

50% saw the basic online shopsearch, while the other 50% experienced the enhanced Magrano search suggestion tool.

After the A/B Test, Magrano Search Delivered Significantly Better Results:

+161%

Increased search usage

+64%

Higher order volume

+24%

Revenue growth

Next Steps and Recommendations Post A/B Test

Full implementation of Magrano with API integration, including displaying results in full-text search (results shown upon pressing Enter).

Data analysis from search to add synonyms and alternatives.

Integration of Magrano across all language versions of the online shop.

Identifying opportunities to expand product assortment based on search terms with no results or no clicks.

The client said about us

I am excited about Magrano. Not only do we pay half of what Luigis does, but we have much more customization options for graphics, whisperer content, and search results.

Yes, it is not completely without work. Every month we check the search terms and improve the results. But that's a small price to pay for having a useful - and profitable - search.

Jan Filip

"I am excited about Magrano."

owner
Fan-store.cz

www.fan-store.cz

Our Evaluation

Fan-store.cz is, in many ways, a typical client.
They initially left search in its default setting, with analytics showing no critical issues, and it was only customer feedback that prompted improvements.

However, most customers simply shop with the competition if search functionality falls short.

At Magrano, we handle the basic setup, which takes about one day of developer time depending on data quality.

We then perform minor adjustments to optimize common terms and reduce zero search results.

Overall, search holds one of the greatest potentials for online shopgrowth.

We’d be happy to help you as well—call us at +421 948 14 14 88 or fill out our contact form.